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  • Me
  • Who I Am
  • Resume
  • What I Do
  • Let's Chat
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    Dian​e McNamara

    Production Director

    Contracting and Event Production

    Actors Equity Association Stage Manager

  • My Story

    I am a New Yorker who walks fast, has a closet full of far too many articles of black clothing and zips around town in a manual car. I have just enough of my Colorado upbringing left in me to give quality directions to tourists, signal when changing lanes and to never utter the colloquialism "on line". With degrees in Theater Performance and Technical Theater from a small Midwestern college, I have worked my entire career as a stage manager and event know-it all. From Broadway to the Superbowl, I am really good at directing traffic and people, on time, on budget and with humor.

    Entertainment marketing and celebrity placement

    I am currently the Talent Producer for the Tournament of Roses' iconic Rose Parade as well as the General Manager for FeverUp's Astra Luminia immersive experience at the Queens Botanical Gardens.

    I am a driven entertainment and events professional who spent almost ten amazing years with Macys, casting and producing entertainment segments for the Thanksgiving Day Parade and numerous iconic national events. I am in the know with the latest trends in music, sports, politics, social influencers, TV, film and pop culture. I have an extensive network of connections and can contact, and contract anyone from dancing Christmas trees to A-list celebrities.

    (I have Santa on speed dial).

     

    Production Director

    I am a consummate event specialist. I am skilled in budgeting and successful execution of events from intimate to iconic. Extensive experience in PR, partnership marketing, budgets, hotels and hospitality, contracts, unions and time and action for live events.

     

    Current Resume

    AEA Stage Manager

    Stage Manager both on and off Broadway as well as for corporate events.

    Credits
  • RECENT PROJECTS

    what I've been up to

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    Astra Lumina - Queens Botanic Garden

    General Manqger

    November 2023 - Current

     

    Lead and manage all operations of a large-scale, outdoor immersive experience.

    Management of a total staff of 70

    Main liaison for event with the City of NY and NYC Parks and Recreation.

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    Merry Wonderer

    Production Director

    Freelance 2018-2021

    Fulltime 2022- Current

    Hiring and direction of all Freelance staff. Set up and maintenance of all agency production budgets, master production sheets and production drives. Production meeting management and extensive vendor database ownership. Complete oversight of the production processes. All planning of workers' schedules, estimate costs and prepare budgets to ensure workflow meets required deadlines.

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    2019, 2020, 2022, 2023 and 2024 Tournament of Roses/Rose Parade

    Talent Producer

    June 2018- Current

    Celebrity Talent contracting and logistics for Grand Marshal, Opening Spectacular and the Closing Spectacular for the 2019, 2020, 2022 2023 and 2024 Rose Parade live on NBC and ABC nationally from Pasadena.

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    CLAMOR Experiential/ NBC SPORTS

    Celebrity Talent 

    Dec 2017 – Feb 2018

    Celebrity management and placement for NBC Sports Best Feb Ever activation In NYC and LA in celebration of the Superbowl and 2018 Olympics on the network in February.

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    Benchmark Education/Roven Records

    Producer/Celebrity Talent

    Feb 2017-2019

    Celebrity production of luminaries in sports, science, music, film, and stage for the audio component of first ever, non profit poetry curriculum for US public schools in Spanish and English.

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    Macy's Parade and Entertainment Group

    National Events/Celebrity Talent/Marketing

    Jan 2009-Jan 2017

    Celebrity/Influencer producer for print, TV and social advertising campaigns for Macy’s nationally as well as the Thanksgiving Day Parade and 4th of July Fireworks Spectacular.

  • Event Portfolio

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    Astra Lumina - NYC

     

    Moment Factory/FeverUp - Queens Botanic Gardens

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    Sherri Sheppard Show/ Hertz

    Merry Wonderer - LA and NYC

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    2019, 2020, 2022,2023 and 2024 Rose Parade/ Pasadena CA.

    Chaka Khan - Grand Marshal - 2019

    Rita Morano, Gina Torres and Laurie Hernandez - Grand Marshalls - 2020

    LeVar Burton - Grand Marshal - 2022

    Gabby Giffords - Grand Marshal-2023

    Audra McDonald - Grand Marshal - 2024

     

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    CCRF Dream Gala - Armory MSP, MN

    Andy Grammer

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    Macy's Thanksgiving Day Parade

    The Muppets

    video

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    American Icons Fashion Campaign

    Adam Lambert - model

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    4th of July Fireworks Spectacular Curated by Usher

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    Fashion's Frontrow

    Ariana Grande at The Theatre at Madison Square Garden

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    Acapella Challenge Ad Campaign

    Pentatonix

    video

     

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    American Icons Fashion Campaign

    Johnnyswim - models

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    American Icons Fashion Campaign

    Kelsea Ballerini - model

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    American Icons Fashion Campaign

    Austin Mahone - model

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    Macy's Thanksgiving Day Parade

    Jimmy Fallon and The Roots

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    NBC Sports - Best Feb Ever

    Mark Ronson at 30 Rock

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    Poetry Out Loud

    Taye Diggs

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    Glamorama

    Bruno Mars at the San Francisco Orpheum

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    Macy's Thanksgiving Day Parade

    Kanye West

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    NBC Sports Best Feb Ever

    The B52's at The Grove, Los Angeles

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    Macy's Thanksgiving Day Parade

    Mariah Carey

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    Passport

    Neyo at the Minneapolis Orpheum

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    Atlanta Great Tree Lighting

    Aloe Blacc

  • LET'S CONNECT

    How can we work together?

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    di@dianemcnamaranyc.com

    347-504-3440

    347-504-3449 mobile

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    LinkedIn

    NYC Based - Worldwide capeable

    NYC based - Worldwide Capabilities

     

cool as a cucumber in a bowl of hot sauce 2023

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